What is Qualtrics?

Qualtrics is an online survey and experience management platform that allows users to design surveys, collect responses, and analyse data in real time. It supports a wide range of question types, advanced logic, and integration with analytics tools. Qualtrics is trusted by academic institutions and businesses globally for its robust features and versatility.

How Does Qualtrics Work?

1. Survey Creation: Build surveys using pre-designed templates or customize them from scratch with various question types.
2. Customization: Use advanced logic (e.g., skip logic, branching) to personalise the survey experience.
3. Distribution: Share surveys via email, anonymous links, QR codes, or social media.
4. Analysis: Analyse responses with built-in tools like Stats iQ or export data for further processing.

Why Use Qualtrics?

• Advanced Features: Supports complex survey workflows with conditional logic, embedded data, and multilingual options.
• Customisable Design: Create visually appealing surveys tailored to your audience.
• Real-Time Insights: Offers dashboards and AI-powered analytics to identify trends and actionable insights.
• Cross-Platform Access: Accessible on desktop and mobile devices.
• Secure & Scalable: Enterprise-grade security for handling sensitive data.

Key Features

Survey Design

• Wide variety of question types: multiple choice, Likert scales, heat maps, file uploads.
• Customizable themes with branding options (colors, logos).
• Advanced logic tools like skip logic, branching, loop & merge.

Distribution Options

• Share via email invitations, web links, QR codes, or embedded forms.